Avalanche DEX Trader Joe rebrands to Let’s F***ing Joe

Avalanche DEX Trader Joe rebrands to Let's F***ing Joe


Key Takeaways

Let’s F***ing Joe retains fast, cost-effective trading features post-rebrand.
LFJ’s redesigned mascot aims to strengthen global community ties.

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Trader Joe, a prominent decentralized exchange (DEX) on the Avalanche blockchain, has undergone a major rebranding.  The project announced on X today that it changed its name to Let’s F***ing Joe (LFJ), which represents a “bold, big energy brand” with a “fresh, confident approach.”

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Despite the rebranding, LFJ remains committed to delivering a fast, cost-effective trading platform for all levels of traders, from beginners to experts, said the team in a blog announcement. They also emphasized a “no-BS approach” to trading.

As part of the rebranding, Joe, the mascot, is getting a makeover with a new black tracksuit to better connect and resonate with the global crypto community. The logo has also been redesigned to incorporate the new name “LFJ.”

The project’s old domain, “www.traderjoexyz.com,” will also be shifted to “www.LFJ.gg.” Users who access the old domain will be redirected automatically to the new site.

As a Uniswap fork on Avalanche, Trader Joe combines decentralized exchange functionality with lending and leveraged trading. This comprehensive approach enhances liquidity and draws more capital into the project.

While the rebranding process is underway, it remains uncertain whether the JOE token will be affected.

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